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Founded in 1932 in northern France, Transports Dupas Lebeda has adapted through almost a century of change, from passenger transportation and motorcoach tours to trucking and logistics. In 2025, CEO Karl Lebeda needed new software and chose Dashdoc as his TMS. A few months later, his dispatch team plans faster, his customers track their freight live, and Dashdoc has even become a selling point.
Transports Dupas Lebeda: A Family-Owned Carrier for Four Generations
Founded by Karl Lebeda’s great-grandfather, the company is still headquartered in the Nord region. Today, it has:
55 employees
4 logistics sites in the Nord and Pas-de-Calais departments
around 50 vehicles
Its transportation and logistics customers come from the furniture, food and beverage, automotive, raw materials, and home improvement retail sectors.
Word of Mouth Among Carriers, Through the ASTRE Network
Transports Dupas Lebeda is a member of ASTRE, a European network of independent transportation and logistics SMBs. Members stay independent but pool their purchasing and services, and above all, they talk a lot with each other about their business and the tools they use.
That’s how Karl Lebeda discovered Dashdoc:
I knew carriers who showed me how they use Dashdoc at their own companies. The people who use it just tell me, ‘I’m happy with it, and so is my team.’ I’d heard good things.
So when he needed to switch TMS, he turned to Dashdoc. What sealed the deal was that Dashdoc evolves with its customers.
What I’m looking for is a tool that keeps evolving over time. You can tell we didn’t pick something set in stone that won’t change for 10 years.
His teams’ requests are heard and taken into account, and Karl is kept up to date on their progress, with tutorials and announcements of new features.
That’s something I clearly didn’t have before.
A TMS Rollout That Left No One Behind
The project started on March 1, and the teams were fully up and running by the end of May. According to Karl Lebeda, it took “a lot of meetings, but they were necessary.” The change affected every department, with employees of very different backgrounds and ages, so not everyone approached it with the same enthusiasm.
Half of them push forward and half of them hold back. The strength of Dashdoc’s onboarding team is that they don’t leave anyone behind.
For Karl, this support made all the difference at a time when business owners are often on the front line without necessarily having the technical know-how.
As a business owner, you feel a bit alone at that point, because you don’t have the technical skills. Taking the time to do things right over several weeks is what made it a success for us.
Real Time Savings, from Dispatch to Management
Today, about ten people use Dashdoc every day. The first impact shows up in planning.
We’re cutting out unprofitable, unproductive minutes from our dispatch work. Once you know how to use it, planning something that’s anything but simple becomes a breeze.
Billing and accounting are clearer too. And for Karl, Dashdoc’s dashboards make a real difference:
I can oversee all our operations in just a few clicks.
Real-Time Tracking: Customers Stay Informed Without Having to Call
With Dashdoc, Transports Dupas Lebeda’s drivers have smartphones and send information back live from the road. The benefit shows from the moment freight is loaded. Karl shares a recent example:
We loaded some pallets that were slightly damaged. The customer got that information at pickup through their access. That’s really handy.
Tracking is shared with customers on a case-by-case basis. “We just add the recipients’ email addresses, and they get the relevant information.” Each customer knows where their freight is and what time the truck will arrive, without seeing information that doesn’t concern them.
A carrier’s biggest fear is giving customers information they don’t need, that doesn’t concern them, and that they could use in rate negotiations. Here, they only see the information for their own active lanes. It also saves us the ‘Where’s my truck?’ phone calls.
Dashdoc as a Selling Point with Large Shippers
This may be the most unexpected benefit. During a sales meeting, the discussion was getting tense until Karl mentioned Dashdoc.
Someone jumped in and said, ‘Wait, if you have Dashdoc, that’s great, that already solves all of those problems.’ And we ended the meeting agreeing to work together.
For some shippers, visibility into their freight is a deciding factor. By giving them real-time tracking, Transports Dupas Lebeda offers the transparency they expect, and Dashdoc has become a real selling point for the company.
“You’re Well on Your Way to Exceeding My Expectations”
Karl Lebeda has high standards, and he’s proud of it. His teams keep suggesting improvements, and that’s exactly what he likes.
What I like is being able to tell my team, ‘Look, what you asked for two months ago, they’re working on it.’ It gets people excited. I’ve finally managed to give my drivers phones and get information to my customers faster. I’d say you’ve met my expectations, and you’re well on your way to exceeding them.
Would he recommend Dashdoc?
Yes, without hesitation. Mainly for the support during implementation. That’s the most critical time.
Looking for a simple, responsive system with AI and dedicated access for your customers?
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