/)
Dashdoc Makes Its Mark at America’s Premier Trucking Event
The American Trucking Associations’ 2025 Management Conference & Exhibition (MCE) lit up San Diego from October 25–28, bringing together the most powerful voices in American trucking. With the theme “A United Front: Driving Policy in a New Era,” the stage was set for Dashdoc to showcase how European transportation innovation can supercharge American fleet operations.
And let’s just say — Dashdoc turned heads.
US carriers, fleet managers, and decision-makers packed our booth, eager to see a modern TMS that actually solves the challenges they’re dealing with right now. Positioned right next to Platform Science and Tenstreet, Dashdoc showed how smart tech, intuitive design, and automation can level up planning, dispatch, and collaboration.
What Dashdoc Showcased at MCE ATA 2025
In San Diego, we gave live demos of Dashdoc’s next-generation TMS — built for today’s American trucking landscape:
Automated Transport Creation: No more double entry. Orders flow in fast and clean.
Real-time Tracking & Visibility: ETAs and status updates without the phone-tag chaos.
Digital Documentation: Goodbye paper — hello eBOLs and instant proof of delivery.
Integrated Invoicing: Invoice the moment a shipment is done. Cash flow, meet turbo mode.
Driver Mobile App: Supports 10+ languages for today’s diverse driver workforce.
Led by Ben Joncquez, our team brought French flair and fresh ideas — plus some incredible French treats — sparking nonstop conversations about the future of trucking tech.
The American Trucking Market: Challenges and Opportunities
MCE ATA 2025 delivered a clear picture of the US trucking landscape. Yes, the freight recession continues — but the industry’s grit, creativity, and resilience were unmistakable.
The Big Challenges on Everyone’s Mind:
Economic Pressures
Three years of freight recession have squeezed margins as operating costs climb and rates stay low.
Driver Shortage Crisis
Turnover, retirements, and workforce gaps are hitting fleets hard — and the pressure isn’t easing.
Digital Transformation Urgency
Carriers know they need to modernize. Many just don’t know where to start — or how to integrate it.
Cybersecurity Threats
Digital systems are rising, and so are the risks. Secure, reliable tech is no longer optional.
4 Key Takeaways for US Carriers from MCE ATA 2025
1. Automation Is No Longer Optional
Efficiency is survival. Carriers who’ve automated dispatch, planning, and invoicing are seeing up to 30% productivity gains. Manual processes aren’t just slow — they’re a competitive disadvantage.
2. Real-time Visibility Reshapes Customer Expectations
Shippers want Amazon-style transparency. Real-time tracking, automatic updates, and precise ETAs reduce calls, build trust, and elevate service.
3. Integrated TMS Solutions Deliver Real ROI
The numbers speak: comprehensive TMS solutions help carriers reduce operating costs 2–5% annually through better planning, reduced fuel use, and optimized resources. Integration is the key to unlocking all of it.
4. International Expertise Gives Carriers an Edge
Europe’s been navigating driver shortages, environmental rules, and efficiency pushes for years. Dashdoc’s experience means proven solutions — ready-made for US market challenges.
How Dashdoc Meets America’s Needs
Our presence at MCE ATA 2025 made one thing crystal clear:
Dashdoc fits the American trucking market like a glove.
For Carriers
Automation, centralized data, and real-time visibility give fleets the efficiency and agility today’s market demands.
For Drivers
Our multilingual, intuitive app supports recruitment, retention, and seamless communication.
For Customers
Real-time tracking, automatic notifications, and collaboration portals deliver the transparency modern shippers expect.
/)
What’s Next for Dashdoc in the US Market
MCE ATA 2025 confirmed just how big the opportunity is. The challenges facing US carriers — from labour shortages to operational complexity — align perfectly with Dashdoc’s core strengths.
We’re gearing up for:
A larger US footprint with local support and US-specific features
Strategic partnerships across American tech and transport networks
Deep localization to match US regulatory and operational requirements
More industry engagement at major trucking events nationwide
Ready to Transform Your Transportation Operations?
The message from MCE ATA 2025 is loud and clear:
Carriers who modernize today will dominate tomorrow.
Dashdoc is already powering 850+ companies across Europe — and now we’re bringing that proven efficiency to the US.
Start exploring your opportunities:
Calculate your ROI with the Dashdoc ROI Calculator
Automate your dispatch with our Driver Dispatch tools
Assess your digital readiness with the Paperless Trucking Quiz
Summary and Next Steps
MCE ATA 2025 highlighted a turning point for American trucking. Yes — the industry is facing headwinds. But it’s also full of opportunity for carriers who lean into smarter tech and operational innovation.
Dashdoc’s presence at the event showed how European expertise, real-world automation, and powerful TMS tools can help US carriers cut costs, boost productivity, and stay competitive in a fast-changing market.
Want to see it firsthand?
Book a demo and discover why 1,500+ companies trust Dashdoc to power their transportation success.